Roy Cooper brings 'Make Stuff Cost Less' tour to Asheville, targets health costs, tariffs

June 26, 2026 - 18:34

Former North Carolina Governor and current U.S. Senate candidate Roy Cooper made a stop in Asheville on Friday as part of his "Make Stuff Cost Less" tour. The event centered on rising consumer prices, with Cooper specifically targeting healthcare expenses and the impact of tariffs on everyday goods.

Speaking to a crowd of supporters, Cooper argued that working families are being squeezed by costs that have outpaced wages. He pointed to prescription drug prices and insurance premiums as key areas where federal action is needed. "People in Asheville and across this state are struggling to afford the basics," Cooper said. "We need leaders who will actually fight to bring those costs down, not just talk about it."

The former governor also criticized recent tariff policies, which he said are driving up the price of household items like lumber, electronics, and groceries. He called for a more targeted approach that protects American jobs without punishing consumers at the checkout line.

Cooper's Senate campaign has leaned heavily on economic messaging, and the Asheville stop is part of a broader push to connect with voters in western North Carolina. The region has seen a sharp increase in housing and living costs in recent years, making affordability a central issue for many residents.

The event drew a mix of local Democrats and undecided voters. Several attendees said they appreciated Cooper's focus on practical solutions rather than partisan rhetoric. "It's refreshing to hear someone talk about the actual price of milk and medicine," said one Asheville resident.

Cooper faces a competitive primary field, but his name recognition and executive experience could give him an edge. The general election is expected to be one of the most closely watched Senate races in the country.