KFF Tracking Poll on Health Information and Trust: Use of AI For Health Information and Advice

March 25, 2026 - 17:01

A new national survey reveals a significant shift in how Americans seek health information, with artificial intelligence now rivaling social media as a source for medical advice. The driving forces behind this trend are widespread concerns over healthcare costs and access to care, particularly among younger adults.

The poll indicates that approximately equal portions of adults have used AI tools and social media platforms to obtain health-related information or advice. This marks a notable moment in the digital health landscape, as generative AI and chatbots become more integrated into daily information-seeking behaviors.

Younger demographics are leading this charge, often citing the high expense of medical consultations and systemic barriers to accessing traditional healthcare as key reasons for turning to AI alternatives. They report using these tools for a range of purposes, from interpreting symptoms and researching conditions to seeking basic health guidance.

However, the survey also underscores a critical tension: while utilization is growing, deep-seated trust in AI for sensitive health matters remains limited. Many express caution about the accuracy of information provided and a strong preference for validating any AI-generated advice with a human healthcare professional. This evolving dynamic highlights a public navigating a new frontier of convenience and immediate access, while grappling with questions of reliability in an increasingly digital health environment.